China Urges Apple CEO Tim Cook to Increase Investment Amid Growing Market Competition

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On Wednesday, China's Minister for Industry and Information Technology, Jin Zhuanglong, urged Apple CEO Tim Cook to deepen Apple's presence in the Chinese market. Jin encouraged Cook to increase investment in innovation, collaborate with Chinese firms, and benefit from high-quality investment opportunities.

Despite geopolitical tensions between the U.S. and China, Jin emphasized China's commitment to providing a favorable environment for global investors and expanding high-level opening up.

Apple faces increasing competition in China's smartphone market, with local rivals gaining market share. In the second quarter of 2023, Apple ranked sixth among smartphone vendors in China, with a 16% market share, a decline from its previous ranking.

During his visit to China, Cook met with students from China's Agricultural University and Zhejiang University to discuss how Apple products can support sustainable farming practices.

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